What is online affiliate marketing?

Affiliate marketing is the process of earning a commission by promoting other people’s (or company’s) products. Affiliates can be found in every market and product category that exists today. We are specialized in the category gambling affiliates. Online gambling affiliates offer various ways of paying. The gambling affiliates can get paid through cost per acquisition, revenue share, or a customized hybrid deal.

Every online casino offers a different deal. It is important to understand the ins and outs of every deal. This way you are able to adjust your affiliate program and maximize your profit!

  • Cost per Acquisition (CPA)
  • Revenue share
  • Hybrid deal

Benefits for your business

The most important thing to remember when working with casino affiliates is that it is performance based. When you put time and work into the gambling affiliates it is just a matter of time before it pays off. The good thing is, casinos are well known for their royal payments to their casino affiliates. The benefit from gambling affiliates is that it can produce a steady income flow. Both, your business and the online casino benefit from this on the long term.

To really get in depth about the benefits, we have to discuss the numbers. Scroll down below to see some examples of gambling affiliates deals, and to get a better understanding of them.


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Affiliate Marketing - Performance driven marketing

CPA means Cost per Acquisition. This deal pays out to an affiliate for every new player that is acquired based on the agreed terms with an online casino. Brands offer CPA deals based on First time depositing players, and in some cases based on registration. The more players you bring, the more money you make regardless of their win or lose ratio.

Revenue share

Revenue share, sometimes shortened to “RevShare,” is a type of payment agreement that may be offered to gambling affiliates to promote third-party products and services. When you achieve a sale for your partner scheme, you are rewarded with a percentage payout of the total value of the sale.

Hybrid deal

The hybrid payment plan is a combination of CPA and RevShare. Gambling affiliates get both one-time payment and a revenue share. This might sound like the most profitable. However, the consequence of having both commissions is that you will get lower rates rather than solely CPA or RevShare.

10+ years of experience in iGaming Marketing

We know what we do!

Our in depth marketing specialists are familiar with big databases and how to analyse them. Critical analytics is very important in the affiliate gambling industry. We are continuously looking for improvement.

Like said before, if you are operating in the iGaming industry, it is extremely important to know what you are doing. Since we already have 10+ years of experience in affiliate marketing, we can safely tell you that we know what we are doing. The best iGaming specialists are waiting to help you get your online business to the next level.

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Got any questions about affiliate marketing or gambling affiliates? Make sure to contact us by clicking the button below. We have an affiliate marketing specialist ready to answer all your questions.